Happy 1 month birthday to XX-XY Athletics

My little brand launched a month ago. It’s been a wild ride so far. We’ve shipped to all 50 states already. Alaska seems to have a particular fondness for us. Not sure why.

We’ve had to re-order hats and socks (awaiting more women’s, but in stock on men’s) and our Save Women’s Sports t-shirt (portion of proceeds on this one go to support Icons Women). And a bunch of other tees, which are now mostly back in stock. Maybe a few sizes gone here and there.

We’ve gleaned well over 1 billion media impressions. And thousands of people have transacted — meaning they bought something, in retail jargon (which is hard to lose after 30 years in this business).

Returns are incredibly low (about 6% of the industry average for on-line clothing sales) and we’re getting great feedback on the product — high quality, great fit, etc. Here’s a smattering. For what it’s worth I don’t know any of these people/accounts. Unsolicited positive commentary!

In honor of our baby birthday, follow this link for free shipping for orders of $75 and above, if you’re so inclined. It is good for a week, through next Sunday May 5th.

Or just use this code: StandWithUs.

Loads of new product coming at the end of May. Leggings and bike shorts and workout shorts for men. Moisture wicking fabrics in tees and tanks. And more.

But be sure to check out our current wares now and avail yourself of this mini-promotional offer.

Thanks for your support, always.

Be like Ruth (above). She knows what’s up.