I sort of feel like I have an infant when you count the ounces gained and the weeks you’ve muddled through with a newborn and then at some point you stop saying how old the baby is in weeks and then months and you start using years. At XX-XY Athletics we’re in the weeks and months old camp still.
And we turn 4 months old today.
4 months in numbers looks like this:
Over 600 stories in the press (614 to be exact!)
Nearly 20K email subscribers
Almost 1000 reviews on our website
Reviews all average 4.75 starts (out of 5!)
18.5K X followers
14.3K IG followers
Banned or censored on 3 platforms/by 3 companies
1 sustained campaign of harassment (not counting trolls on X, they give up easy)
Two product drops and one limited edition collection
All in, it’s going amazingly well and we’re so grateful for the support — the follows on social media, the email sign ups, the purchases, the posts on social media wearing your XX-XY Athletics gear, the DMs of support . . . it all means the world.
So thank you. If you support the brand, but haven’t bought anything yet, now is a good time. We’ve got our very first sale going and you can get up to 40% off on select products. Good time to try us out! And remember, it’s all risk free. We’ve got free returns and exchanges going so you can try us out, and if it doesn’t fit or you don’t like it, no problem! Send it back!
Most of you who have made purchases haven’t used the 15% off code you get when you sign up for email. So don’t forget to do that!
Anyway, thanks. From the bottom of my heart. Thanks for reading this thing. And thanks for supporting the brand.
And just for you guys, you can use the code StandWithUs and get free shipping with orders of $75+.
Thank you.
Love your brand, love your message, love what you are doing, keep it up!
Happy birthday!! To you and your company for being brave and speaking the truth! For your advocacy for what is right and for your defending and protecting your fellow woman and girl!