Discover more from Sey Everything
Not the book I thought I'd write.
I used to think that maybe I’d spend my entire career at Levi’s - retire as Brand President or possibly even CEO - then write a book about rising up the corporate ladder for over thirty years, as a woman in corporate America. It would recount how I’d never really been so sure about a lifelong career as a corporate executive, but kept going because, well, I needed to work and make a living and, as it turned out, I was pretty good at it.
And I’d also tell the story of how it wasn’t until I became the Chief Marketing Officer (CMO) that I considered: “Maybe I could go all the way with this thing?” And how when I was named one of Forbes Most Influential CMOs in 2019 and then again, in 2020, I thought: “Yeah, let’s do this.”
Central to the story would be the idea that you can be true to yourself and be an employee of a large company, if you just find the right one, as I had. You could even pursue other projects and causes while you worked your way up, as I had, when I wrote a book called Chalked Up in 2008, and again, when I produced a documentary film called Athlete A in 2020, all while working at Levi’s. Hey, you could even have kids, as I did in 2000, 2003, 2014 and 2016, and be an involved parent. You could have it all, maybe not all at the same time, but balance would come over time, even if not in every moment of every day.
I’d call it Forever In Blue Jeans (yes, like the Neil Diamond song) and it would be a triumph-over-not-so-much-adversity / “lean in” story of you can do it! inspiration.
But life had other plans for me, and that’s not the book I wrote.
Yesterday, the book I did actually write went on presale, and you can learn more about it here. The cover looks like this:
Some kind folks have given encouraging support.
Like Megyn Kelly:
And Michael Shellenberger:
And Dr. Phil:
And Jeffrey Tucker:
The book will hit the proverbial shelves on November 15th. I hope you’ll check it out.