My appearance yesterday on Fox & Friends

I was on the show yesterday to discuss the XX-XY Athletics ad launched this past Wednesday: Dear Nike. It's gone viral with over 7 million views in just a few days, with no paid media.

Yesterday morning I was on Fox & Friends discussing our new ad, “Dear Nike,” and why we made it. Here’s the clip!

Loads of new people continue to discover the brand and they are leaning in to support us! Thanks to all the new fans. And thanks to everyone who has shared the ad far and wide.

Not surprisingly, no response from Nike yet. I’m imagining that they likely know about the viral ad — up to 7+ million views at this point — but are actively deciding to ignore it. They are a $50B business. We are too small to acknowledge. It would be considered beneath them to even know that we exist. But we’re here. And we aren’t going anywhere. And at some point, the big boys will have to acknowledge we exist and we are standing up for female athletes. And they are not.

(PS All the credit for this ad goes to Brett Craig, our amazing Creative Director at the brand.)