Real Girls Rock

Our new ad from XX-XY Athletics celebrates female athleticism and grit. It's the ad Nike wouldn't dare make.

We just released a new ad from XX-XY Athletics. More of a short film (well, not really, but it is almost 2 minutes).

It’s a celebration of female athleticism, drive, discipline and perseverance. And recognition of the abuse, harassment and threats that female athletes face if they dare stand up for themselves and the integrity of women’s sports.

The ad — called “Real Girls Rock” — honors remarkable young athletes, including:

Jaycee Bassett: Jaycee is a Senior on the Costa Rican National Team. She is the current Junior Pan American Champion, and the Junior World Taekwondo Championship Silver Medalist. She is 2x member of the AAU USA Taekwondo National Team. Jaycee will compete in the Grand Prix Challenge to be held in USA, Korea, and Thailand, as well as in the 2025 Senior World Championships in Wuxi, China.

Neely Gaines: Gymnast, Tennessee state champion and younger sister to Riley Gaines, the face of the women’s sports movement.

Sia LiiLii: A graduating senior from the University of Nevada, Las Vegas, and team captain of the women’s volleyball team, who led a boycott of SJSU without support from her university.

Here’s our ad. It’s on YouTube. Please share it far and wide!

If you prefer sharing via ReTweet or IG reel, here you go!

And on Twitter, and here and here.

And there was a great piece on Fox Digital this morning to go along with it.

We’re proud of this one. We think we upped our game. I hope you like it too.

We’ve made tees in honor of the campaign and the athletes.

Check ‘em out:

Thank you for all of your support. XX Jen