I spent some time talking with our Tik Tok ad rep this week to better understand why we were banned from advertising on their platform. Much to my surprise, I got some honest answers.
I explain here:
In addition to being banned by Tik Tok, we are being censored, shadow banned and diminished in our reach by other social media companies (Meta) and traditional media companies (Comcast) as well. I’m sure I’ve not gotten near to the bottom of it all. The hits keep coming.
Nonetheless people are finding us and buying us. Thousands, in just a few short months. They want to be part of pushing back on the censoring. They want to support women and girls and fairness in sports. The believe in basic common sense and truth.
When people ask me what they can do to help, I tell them:
Support the brand. Tell your friends.
Follow us on social. Twitter. Instagram.
Sign up for emails at our website to hear about new products, new happenings, special offers and more.
Tell your friends (did I say that one already?)
Buy the brand. Wear the t-shirt. Have the hard conversation about this issue with friends.
Speak up. We are the majority. 70% of Americans believe women’s sports and spaces should be protected i.e. for women and girls only. The vast majority of us understand that men’s and women’s bodies are different. Duh. (I still can’t believe we have to fight this battle.)
It sure doesn’t feel like we’re the majority though, does it? We need to be louder than the bullying minority.
Speak up. Stand up for women and girls.
Stand up for truth.
#BuyBannedBrands
Thank you for lending your considerable expertise, experience and credibility to the struggle (that framing sounds melodramatic, but what else is it?) to keep men out of women-only athletic events. I can't wait for my XX-XY t-shirt to arrive so I can wear it proudly.
The defense of women's sports is just one front in a larger battle to protect society from the pernicious effects of gender identity ideology.
Anyone who has tried to push back against the excesses of trans activism has almost certainly experienced a phenomenon that is supposed to be unthinkable in our society: censorship in its many forms.
I routinely experience censorship at the hands of the comment moderators at The Washington Post. The paper will run a piece about a trans person or a trans issue. I will submit a measured, well-reasoned comment in response to an error or omission and watch it appear in the comment section. When I return a short time later it will have disappeared. I know that if I persist in reposting I risk being banned without notice or an opportunity to appeal. In a variation on this theme, the Post's moderators will have approved my comment, but it will be followed by a string of ad hominem replies that never engage with the substance of my comment.
I never cease to be surprised by how readily the Post's liberal readers abandon critical thinking and engage in mob-like behavior when they encounter viewpoints that challenge their beliefs.
Trans activists and their allies have been so effective at upending norms that liberals respond to our defense of science and fairness on behalf of women and America's youth as if we were the moral monsters.
While it is not at all clear how we will be able to get our message through to the mainstream, what is certain is that if we stop trying the other side will prevail.
Why don't you flip the tables. XX-XY should start promoting that *y'all* have banned Tik Tok, Meta, Comcast, etc. 70% of Americans would approve of you *banning THEM*. Me included. Thank you for all that you are doing.