Why not just leave it at that?
Why aren’t you running a major Fortune 500 company? So wise and practical! I saw Elon Musk as just announced a new female CEO of Twitter. Wish it was you!
People like to hear themselves talk, and don't always use a BS filter. So like our friend at Bud Light, who talked about their core customer in a negative way, other company leaders hear themselves say some not so smart stuff instead of "My product is for everyone."
Levi’s are overpriced. They rode the brand name. Meanwhile, the same Vietnamese child slave is sewing different Wrangler, Dickies and Levi’s patches onto the same denim in the same factory, while the Dickies/Wrangler brands are half the price for the product.
Jennifer - If I hadn’t already stopped even thinking about buying Levis products since they ousted you, I most certainly would now. Go woke, go broke.
The question “How do you market products in a world where people are more aware of their gender identities?” is absurd to begin with and hardly worth answering. Was the moderator suggesting that in past, people didn't know their gender? Or that they're more confused about their gender identities? Ugh!!!
It's all just signaling. But you're right, just say "we're for everyone and always have been." It's interesting how Bud Light and Navy have suffered a strong backlash and Nike and Target haven't (yet). I suppose it makes sense (Americana Beer vs Teen Fashion and Home Goods). Levi's being Americana Fashion is a harder reaction to predict. My guess it will be more along the lines of Nike and Target. We shall see.
The answer is ESG guidelines, prescribed by Blackrock CEO Larry Finke. It's a company's Social Credit Score. Finke sent a letter to all large business CEOs stating "get on board with this ideology or pay the price". They're trying to change from shareholder capitalism to STAKEHOLDER capitalism.
wow, I mean it is quite obvious that men and women have different "bulges" that must be contoured to.