There’s a lot of handwringing and speculation in the twitter-sphere about Elon’s new CEO hire — Linda Yaccarino, who most recently held the post of Chairman of Global Advertising for NBC Universal. I’ll admit, it was an unexpected choice from my perspective, but what do I know.
@twitter @elonmusk should hire @JenniferSey next, as the Chief Marketing Officer of the Twitter Brand. And don’t look back. The ROI on her “2 cents” will be the best investment you ever make
I worked with Sales and marketing in Consumer food products and a category leader years ago.
This analysis is 100% accurate.
This is why many of your followers stated u should be the new CEO of Twitter! You just wrote out what their new strategic plan should be. Levis really blew it!
Your brilliant Jen!
joking aside, given your experience and principles, you’d have been an excellent candidate for that position in my opinion.
Picking a WEF hire was a slap in the face.
I looked at her videos and saw a fire breathing sales chameleon. I can’t imagine she has a principled bone in her body. The only way this works is if Musk made it clear that she goes woke she’s gone.
What about the WEF stuff?
She is affiliated with the WEF
I concur with others- very thoughtful summary. Why not you?
One has to allow for the possibility that an executive could exist with such attributes, but was "playing the game" to this point, but has also demonstrated (privately) an understanding of Musk's vision for Twitter, and was able to communicate this understanding to him effectively. Choosing someone palatable to established interests and potential clients would be a benefit if the end game is a "big tent" platform.
At the end of the day, one has to acknowledge his business acumen and be willing to accept such a scenario may be in play.
Twitter does require a visionary.
It should be the beginning of Trump's media empire.
It is the difference between a product company and a marketing company. When Steve Jobs ran Apple, it was a product company.
WEF puppet 🙄
As I’m reading this I’m thinking, @elonmusk should hire you.
Good analysis Jen. We will see how it goes. I’m leaning towards the second option.
Well said Jennifer.