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Chris Wojda's avatar

All relationships, including those between people and companies, are built on trust. In a post-modern world where truth is deemed nonexistent, trust suffers. The greatest brand to continually hijack itself is that of higher education. This is especially true of Harvard, whose motto (what modern marketers and brand strategists would call, “brand purpose” or “why”) is Veritas (truth). Making such a proclamation for hundreds of years, and then claiming 2+2 can equal 5 makes Bud Light look like a hiccup. If only the masses cared about the elite institutions educating their future doctors and engineers as much as they do their crappy beer.

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Mom of a dysphoric kid's avatar

great piece

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