All relationships, including those between people and companies, are built on trust. In a post-modern world where truth is deemed nonexistent, trust suffers. The greatest brand to continually hijack itself is that of higher education. This is especially true of Harvard, whose motto (what modern marketers and brand strategists would call, “brand purpose” or “why”) is Veritas (truth). Making such a proclamation for hundreds of years, and then claiming 2+2 can equal 5 makes Bud Light look like a hiccup. If only the masses cared about the elite institutions educating their future doctors and engineers as much as they do their crappy beer.
I believe that the stories of us ex-wives of crossdressing men, whose secrets suddenly surfaced after years of marriage, would have made a difference in how the public views "trans." It is the most narcissistic behavior set, encouraged by "therapists" and politicians who take money from the pharma lobby. Our stories of a life turned upside down in one fell swoop are suppressed, censored and our voices are silenced. We know the one-appointment diagnoses, the "sex role play" fetishes and the utter disregard for loved ones that this psychiatric illness inflicts on spouses and family members. Look up the "Trans Journalists Association Style Guide" for proof of this silencing. My boycott list gets longer and longer, but I just didn't buy trendy things anyway.
When I was in marketing back in the dark ages, the first rule of marketing law, is never use yourself as an example. Just because you like it means nothing. The second and last law was the product is the hero.
All relationships, including those between people and companies, are built on trust. In a post-modern world where truth is deemed nonexistent, trust suffers. The greatest brand to continually hijack itself is that of higher education. This is especially true of Harvard, whose motto (what modern marketers and brand strategists would call, “brand purpose” or “why”) is Veritas (truth). Making such a proclamation for hundreds of years, and then claiming 2+2 can equal 5 makes Bud Light look like a hiccup. If only the masses cared about the elite institutions educating their future doctors and engineers as much as they do their crappy beer.
great piece
I believe that the stories of us ex-wives of crossdressing men, whose secrets suddenly surfaced after years of marriage, would have made a difference in how the public views "trans." It is the most narcissistic behavior set, encouraged by "therapists" and politicians who take money from the pharma lobby. Our stories of a life turned upside down in one fell swoop are suppressed, censored and our voices are silenced. We know the one-appointment diagnoses, the "sex role play" fetishes and the utter disregard for loved ones that this psychiatric illness inflicts on spouses and family members. Look up the "Trans Journalists Association Style Guide" for proof of this silencing. My boycott list gets longer and longer, but I just didn't buy trendy things anyway.
https://www.youtube.com/watch?v=3IyxZz7nKIw&t=1s
When I was in marketing back in the dark ages, the first rule of marketing law, is never use yourself as an example. Just because you like it means nothing. The second and last law was the product is the hero.
Now it’s you have to use your voice. Big mistake
“fall prey to cowardice, conformity and mediocrity” is the perfect wording.
Fantastic read. Thank you for sharing.