Archive - Sey Everything

Everyone is talking about Nike’s collapse. But Lululemon is imploding too.

The new Lululemon CEO started 2 days ago and hails from Nike. She’s walking away from one pile of problems (that she helped create) and into another.

6 hrs ago • Jennifer Sey

Ejected from a soccer game for a t-shirt

The NWSL’s Portland’s Thorns and The Sports Bra kicked 8 people out for wearing XX-XY.

Sep 7 • Jennifer Sey

Nike falls out of the S&P 100. They earned it.

A 77 percent stock collapse, a decade of unforced errors and the end of an iconic brand that decided regular people were the wrong customers.

Sep 6 • Jennifer Sey

WNBA Commissioner Cathy Engelbert is “stepping down.” She oversaw the league’s boom but had nothing to do with it.

She made $3M a year and had no spine.

Sep 5 • Jennifer Sey

Gloria Steinem Changed My Life. I Won’t Pretend She Was Right About Everything.

We must defend the category Steinem helped build.

Sep 4 • Jennifer Sey

Republicans Buy Sneakers Too

Nike’s RushTok confession.

Sep 1 • Jennifer Sey

August 2026

The Fever Tried a Superstar. The Crowd Chose Reality.

Simone Biles went to the Indiana Fever game on Friday night. She sat courtside. But nothing will divert the momentum towards the protection of women’s…

Aug 30 • Jennifer Sey

The Good Good and Callaway Saga Continues

This whole thing feels like 2020. One bad ad leads to full on cancellation.

Aug 28 • Jennifer Sey

Callaway and Good Good Golf made a bad ad

But the internet reaction is performative and ridiculous.

Aug 27 • Jennifer Sey

The Censors Are Never The Good Guys

The WNBA can’t stop themselves from censoring a message they don’t like and want to pretend doesn’t exist. And in doing so, they help us spread the word…

Aug 26 • Jennifer Sey

Enes Kanter Freedom was removed from the Chicago vs Fever game yesterday for standing up for women’s sports

Chicago Sky player Natasha Cloud cursed at Kanter Freedom. Then he was ejected. The WNBA’s priorities are clear.

Aug 24 • Jennifer Sey

What a T-Shirt Made Possible: Why Being Visible Matters

I’m sharing a piece written by Jasmin Faulk, the Executive Director of Women’s Liberation Front.

Aug 21 • Jennifer Sey

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